Shhhhh... Retail Secrets!

Hello Everyone!
So if you've been reading my blog you'll know how much I have been raving about the Superdrug own label Hot Cloth Cleansers. I think they're just as good as the Liz Earle product, for a fraction of the price. Now this has got me thinking, where does the Superdrug Hot Cloth Cleanser come from? Now some might say from Superdrug, obviously. But is this really the case? Read on and I will explain more...
In my previous work I was doing admin in an office, and other than learning about the ins and outs of filing and data entry, I also learned a bit about suppliers and supermarkets.
Before I had that job I used to think that Tesco's, Asda's, Sainsbury's and co produced all their own label products themselves. So say, you buy a loaf of bread from Tescos under the Tesco brand, surely it's produced by Tescos in their very own bread factory, right? Wrong.
A lot of the companies that produce the brands we know and love (Kingsmill, Youngs, Branston, McVities to name a few), also produce own label products for supermarkets. Supermarkets buy products from these companies and sell them in their own packaging for a much cheaper price.
We tend to pay more for the brands, believing they are better quality, when essentially, a lot of  supermarket own label and branded products come from the same exact same company. The only real difference is the price.
Of course not all major brands do this. There are some companies, for example Kellogs, who pride themselves on not producing products for anybody else. A lot of well known brands however, do make own label products for our supermarkets. 
 Now this got me thinking, does the same apply to the beauty industry? Because surely companies like Superdrug and Boots don't have their own factories that produce nail polish, shampoo, conditioner, toothpaste and all the other own label products they sell.
Could it be possible that Superdrug buy their Hot Cloth Cleanser from Liz Earle, for example? 
I've got no idea where Superdrug get their Hot Cloth Cleansers from, but I think it's quite unlikely that they've got a Hot Cloth Cleanser factory somewhere producing Hot Cloth Cleansers just for them.
It's no big secret that the beauty industry consists mainly of a few large companies anyway (namely Estee Lauder, Coty and L'Oreal), who seem to own just about all beauty brands between them. Obviously I may be completely wrong, but it wouldn't surprise me if these big players in the beauty industry were supplying the likes of Superdrug and Boots under their own label brands as well.
That said, will it stop me paying high end prices for beauty products that are available for much cheaper at the drugstore? No, it wont. I will carry on spending ££££ on high end products, convincing myself that they are better for me and that they will make me look younger and more beautiful than cheaper drugstore alternatives.
I would love to hear your thoughts on this!
Nuala xxx
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  1. I've never really thought about it for beauty products, but yeah surely a lot of own brand items must be made by well known brands, a bit like they do for some food brands...
    Really want to try that hot cloth cleanser! Xx

    1. The hot cloth cleanser is brillant! I knowm it seems to be a very well kept secret in the Beauty industry xx

  2. I think your right, marks and Spencer's chocolates are made by Thorntons so why can't own brand cosmetics be made by larger brands specialising in cosmetics? They all win in the long run, if your not buying the more expensive version, the brand is still getting the money from companies who buy it to sell as their own brand!
    Great post Hun and a very interesting read, I think we will all be surprised if we knew who made what, and just goes to show the mark up on price, that cosmetic companies make on products!!
    Lou xx

    1. Yea def agree with you that they all win in the long run. I think it would be really interesting reading. I'm not sure I wanna know what the mark up is, I think I would be really shocked, but I bet it's pretty massive! xx

  3. This is such an interesting post and something I've never really thought of.
    It has also made me so happy that I do tend to stick to drug store products and happy that I am more of a budget beauty buyer. But, like you say I highly doubt its going to stop me lusting after the higher end products but I do hope it makes me think that little bit more about what high end products are actually worth it.

    I think I'll nip into my local Superdrug and try their hot cloth cleanser after reading this too :)

  4. Great post hun, couldn't agree more! Knowing that Aldi's body lotion is in fact Nivea lotion won't stop me from spending money on pricier body lotions. I also prefer a nice high end packaging to the often simple packaging of drugstore products, which sounds really lame haha. I do love a good bargain though so will have to give the Superdrug cleanser a try soon :) xxx

  5. Such an amazing post! I've never really thought about this happening in the beauty industry, so this really got me thinking!
    However, like Fisi, I'm a sucker for packaging!
    I'm going to pop into Superdrug and have a look at these bits and bobs.

  6. This is such a great post! It has really got me thinking. . .
    I've never even thought about the fact that cheaper drug store brands may in fact be more expensive products in cheaper packaging.
    I'm going to pay more attention to cheaper brands from now on I think!

  7. This makes so much sense. Do you know because of the food standards agency things like 'value' beans are exactly the same as normal beans because by law supermarkets have to use a certain quality of ingredients and for basics like that there is only so 'low' you can they are the same. Good work Nuala xxx

  8. I've never thought of this at all! I'm actually quite glad I buy Supermarkets' own brands rather than pay full price, but I also feel quite ripped off by these pricey brands. Urgh. Go Kelloggs aha x

  9. My dad works for a pharmaceuticals company and he's been saying this for years... It's such an interesting thought though! Xx

  10. Very intersting post. Really has me thinking! Don't know how I never thought of the beauty industry like that. Makes a lot of sense. Going to suss it out a bit more!


  11. Great post! Its called Private Labelling.

    I read something about this over on another blog earlier this year and it really made me think. It makes sense for them to do this - at our expense as we often go for the branded things thinking they are better.

    See the post I read:

    Grace xx

  12. I always wonder this especailly as I don't see anything wrong with own branded products and find them to be just as good xo

    Hannah xo | Glitter and Sparkle

  13. Great read... i currently use the No7 hot cloth cleanser but am close to running out. I think i will give the one from superdrug a go!

    Toni xx

  14. This has really got me thinking!! I've never thought about it like that until now. Thanks for opening my eyes! Xx

  15. I used to buy brands all the time (and was a bit of a snob about it) and then I went to Uni and money was tight. I started trying own brand and there really is no difference. :)
    Great post lovely
    Roxy's Box of Tricks  


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